Why Starbucks Stock Has Gone Nowhere for Five Years (It’s Not What the Headlines Say)

The 60-second version A $1,000 investment in Starbucks five years ago is worth roughly $1,000 today. Over the same span, the S&P 500 nearly doubled. The popular explanation, mostly imported from politics Twitter, is that “woke” killed the brand. The actual story, pulled directly from Starbucks’ own SEC filings, is operational and geographic: When Brian … Read more